I took my sweet time starting my daily emails
I'd like to tell you that it was because of some master plan, but honestly, my life has completely changed in the 2 years since I started daily posting on Twitter, and I've barely had the time to catch my breath.
What was life like before?
My younger brother and I were sharing a two-bedroom flat to afford rent. I'd been working the same job for years, where I'd drank the Kool-Aid, found out it tasted like my manager's ring, and rejected it. But I still had my half of the bills to pay, and I wasn't about to flake out on my brother.
So I was pretty lost, to put it mildly.
I hated my corporate job and knew there had to be a better way to live... but honestly, I was scared to try anything. I don't come from a well-off family. I once read a great (and relevant) Hacker News post:
"Entrepreneurship is like one of those carnival games where you throw darts or something. Middle-class kids can afford one throw. Most miss. A few hit the target and get a small prize. A very few hit the center bullseye and get a bigger prize. Rags to riches! The American Dream lives on. Rich kids can afford many throws. If they want to, they can try over and over and over again until they hit something and feel good about themselves. Some keep going until they hit the center bullseye, then they give speeches or write blog posts about "meritocracy" and the salutary effects of hard work. Poor kids aren't visiting the carnival. They're the ones working it."
I was squarely in the camp of the middle-class kids. I'm not going to claim poverty to gain brownie points for my underdog redemption story... but I knew I couldn't be cavalier with my one throw of the dart.
So with the responsibilities of bills to pay, a soul-sucking corporate job to hold down...
I took stock of what the hell I could do better than the average Joe.
And let me tell you...
The list was short.
Don't peek over the urinal divider short.
I read ravenously as a child. Honours degree in English, and I'd taught English on the Amalfi Coast for three years after I graduated. Since returning from Italy, I'd spent my days learning how to persuade people into jobs that paid a whisker above minimum wage.
So it was copywriting, or I'd probably end up flipping burgers because I sure as hell wasn't staying a recruiter.
Fast forward to now - I write for a living in my 9-5, in large part due to my daily posting. But corporate accolades are boring, so here are the juicy bits.
As a solopreneur...
I've written cold emails, social content, and copy used to help close countless five-figure coaching clients, delivering sometimes in less than 24 hours in a high-pressure, high standards niche with zero room for error.
I've written info product sales letter copy for a TikTok creator with 300k+ followers despite having less than 300 followers myself at the time.
I've consulted on landing page and website copy with a goliath killer tech startup, influencing the direction of the company's product marketing in just one 60-minute session.
I've even written copy for the President's doctor (No, I can’t tell you which one. For a client of course, but still, not bad, ey?)...
When it comes to writing... I'm him.
So why do I bring this up?
Two reasons:
The first is to formally introduce myself.
The second is that if you're looking to change your fortunes with copywriting but don't have the credentials I have...
You're in luck.
If you want to take advantage of the skill of an honours degree-toting ex-English teacher with experience writing copy for a business making $100K a month...
For a fraction of the price and effort it would cost you to get the necessary experience for yourself...
You can schedule a one-on-one call with me to improve your copy - landing page, email... hell, even your social media content. If having me work on your business with you sounds like something you want or need, I wouldn't wait. I'm offering consulting calls for as long as it takes me to launch my first product offer and not a second longer.
Here's the link:
James Perkins
