How a larger-than-life kielbasa salesman changed my mind on low-ticket offers
All thanks to $1 per email template pack
I'm releasing a product called '$1000 sales letter for $10'
I want this to be the easiest decision of your life
Dear Zac (my first ever unsubscriber)
You unsubscribed just as things were about to level up
'Selling the unsellable' with the ex-Agora copy demon
Valuable enough that I debated whether or not to share this
One quote from the Martian Overlord changes email marketer’s trajectory
I used to never stress about slow progress
Never let a tragedy get in the way of making an offer
Want to see my favourite ever Dwayne 'The Rock' Johnson tweet?
There's no such thing as dress rehearsals
I treated them as if they could make or break my business… because they could
Back to school at Hogwarts
You'll be unsurprised to learn that I am under constant surveillance
"Svet Schwartznegger" would never polish the silverware on the Titanic
What, to the untrained eye, appears to be conflicting copywriting advice
A concept I’m calling “marketing hypernormalisation”
My passing interest in the Soviet Union and its methods