What I've learned writing for 70+ different clients
Clients of clients, but the lessons still stand
Ever since I can remember, I always wanted to be a gangster
What do you want to be when you grow up?
Why should this customer choose this product over all others?
It's a "follow the leader" scenario
Keep your "copy brain" on at all times
Everything is copywriting whether you like it or not
How to spot a red flag client from a thousand paces
When it happens to you, you'll remember my warning