Marketing white knights
A little while back, a viral clip went round from the Las Vegas "Miss Buttaface" contest that aired on The Howard Stern Show in May 2004.
The premise? Seven women compete for a $25,000 prize - judged on their bodies before revealing their faces, sans makeup, to the crowd. Now I'm not exactly a staunch feminist in big bad 2025, when the police here in the Yookay appear to be dressing female officers up as sexy joggers to arrest cat-callers… but perhaps the dames had a point twenty years ago if this is how they were being treated.
The viral girl "Stacey", contestant number one, is quite clearly a smokeshow. Which is why it's so ridiculous to see everyone in the clip act like she's not. The mob mentality marauding that ensues is pretty cruel by most standards, and the poor girl is quite clearly not having fun.
But imagine if you were in that crowd.
Even if you disagreed with the whole room, even if you, without a doubt, would be 100% correct… What do you think would have happened if you'd pulled a "SHE'S VERY GORGEOUS TO ME!" a la that viral school bus clip from days of yore?
You'd have been laughed out of the room.
Which is what so many are doing with their offers - the "marketing white knight" strategy. In an attempt to be different, stand out, be unique… You're flying in the face of your own market.
No bueno.
Now, I'm not saying to double down on what everyone is yapping about and become an AI threadboi... but you do need to remember one of the most important, and profitable, rules of marketing. I'd go as far as to say that if you don't pay attention to this, you might as well get used to swimming upstream, walking home uphill and other such boomer metaphors for hardship and struggle.
If you're panicking right now because you don't know what I'm referring to, don't worry, my dear friend.
Your old pal Jimmy has got you covered.
To find out exactly how this crucial strategic concept applies specifically to your business, here's the link:
James Perkins
