The cautionary tale of Slangin' Sandy Cashmore
I was out walking the other day when I stumbled upon a bench donated in memory of a lady called Sandy Cashmore.
Now, I don't know about you, but I think the name Sandy Cashmore is gangster as f*ck. So to honour the name, I'm dedicating this character in my email universe to her - no disrespect to the real Sandy (I don't wish to speak ill of the dead).
Meet Slangin' Sandy Cashmore.
Sandy is all about squeezing every last penny out of her audience.
We all know a Sandy. Sandy is every course-slangin' goo-roo who's ever shown you a Dubai penthouse or a rented Lamborghini Huracan. Sandy is every time you've bought an info product for a large sum, hoping that because you paid more, you might finally get the results you were hoping for - only to be even more disappointed than when you've bought cheaper info products. Sandy unintentionally teaches a valuable lesson: unfortunately, a higher price doesn't equal higher quality in the info product space. There are many who have zero regard for their own long-term reputation or your long-term success.
The main thing Sandy Cashmore cares about is getting more cash. The sale is the important part for her - not the delivery, not the outcome. Quite frankly, she couldn't care less whether you get the results she promised.
The Sandy Cashmores of the info space are the reason why your customer's guard is up so high. Your customers have all been burned before. They've spent their hard-earned cash with someone as unscrupulous as Sandy Cashmore. They've placed their faith in the wrong person, and that faith has been abused.
Sandy Cashmore has forgotten the number one rule of online business - everything you do must build trust.
This is doubly important for those of us running legit operations, because there are ten Sandy Cashmores for every one of us. And it's your job - nigh on your obligation - to ensure that people buy from you, because every prospect you do not convert into a buyer is someone who will go and buy somewhere else. Unfortunately, too many of those people end up buying from the Sandy Cashmores of the info space, make a valid snap judgment that the whole thing is a scam, and go back to their 9-to-5, never to be seen again. It is your duty to make products that work - that really help people. And then it is your duty to market them aggressively, making sure you convert as many prospects into buyers as possible and close as many sales as possible with your copy, your emails, and your marketing.
If you don't, Sandy Cashmore will.
If you want to beat Sandy, but you know you need a lil' help? I'll personally work with you over the next 12 months to help you grow and scale your business.
Simply send me an email with the phrase 'PRIVATE CLIENT' and I'll be in touch with the details.
James Perkins
P.S. If you the above offer isn't quite right for you yet, I'd still like to offer you the chance to benefit. I want you to scour your network and shamelessly suggest them to me. If I end up working with someone you refer to me? I'll pay you handsomely.
