The 'sell or be sold' storytelling saga
My good friend and fellow solopreneur, the great and powerful Matt Barron, posted this recently:
"Must we weave a personal story into EVERY email sent?
When I read one with a SUPER THIN connection between the story and a product being pushed, I get a little pissed, TBH.
I like stories.
I like buying things through compelling emails.
But every email? That ain't it, chief.
Don't be that guy that does it just because some guru told you to do it."
Sage words from the Barron of Biz himself.
And it's no wonder Matt is pissed. Every man and his guinea pig are rambling on incoherently about that time little Suzy broke their heart and why it's the reason you should pay them for... whatever it is they sell.
Many have fallen for the "storytelling = sales" meme.
The reason? Most of your timeline are shameless copies and parrots who don't actually know how to sell - they've just read what someone who does has written.
Now, I don't know about you, but my biz has taken quantum leaps when surrounded by guys who actually know what they're doing. So, if you currently don't have a solopreneur sales brotherhood you can bounce ideas off of... I hate to tell you this, but you're falling behind. I don't make the rules.
If this concerns you and you'd like to rectify this with haste, you'll go a long way before you find a more solid guy to set you right than Matt. For the inconsequential sum of $15 a month, you get access to a man who has sold over $64M in tech. So when it comes to selling... he knows a thing or two. Not to mention those inside the community who might just have the next puzzle piece you're looking for to elevate your biz.
To join Matt's solopreneur copilot community, here's the link:
James Perkins
P.S. Matt has no idea I'm writing this, and the link above is not a referral link. However, if you do decide to join, let him know I sent ya, and he'll be sure to square you away.
