FEATURED CASE STUDY
How James Perkins Ltd helped MD Can Help scale past $1.2M+ ARR
MD Can Help is a family business based out of Boston founded by Harvard Medical School faculty Dr Gail Gazelle. Her son Daavi is Director of Sales & Marketing, and together they help burned-out doctors reclaim their lives and careers through high-ticket coaching engagements.
This is the story of how they were able to scale past $1.2M+ per year with a little help from "a great, diligent, hardworking beast of a copywriter."
"Has been an integral part of our business scaling past $100K a month. Recommend you hire James, and you trust him. Whatever your brand needs, he's going to get it done. He's a f*cking beast."
Daavi Gazelle, Director of Sales & Marketing at MD Can Help
The TL;DR
Challenges:
Finding a copywriter who could match their professional brand voice
Closing high-ticket coaching clients (four and five-figure engagements)
Delivering custom copy on tight deadlines (sometimes same-day)
Solutions:
70+ pieces of custom sales copy for individual prospects
Cold email sequences, daily emails, and LinkedIn content
Fast turnarounds, including same-day delivery
Results:
Scaled past $1.2M+ annually ($100K+/month in revenue)
20+ closes confirmed by Daavi, though honestly they became so routine I stopped asking. Minimum 29% close rate.
Became "an integral part" of their business scaling
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