69 years since his death, and people are still copying him
Think about the last info product you bought.
You ever met the seller in person?
Probably not.
Ever hopped on a call with them?
Perhaps, but unlikely.
But you gave them your hard-earned shrapnel, though.
Why?
You think that buying their product will show you how to solve a problem.
Okay, fair enough.
But why did you buy from THEM? They probably don't even know your name. So if you know they don't know your name...
Why is it when you write your emails... you personalise them? Do you honestly think that someone seeing their name helps?
I know that every man and his iguana read Dale Carnegie and now thinks that using "the sweetest and most important sound in any language" is helping. (No shade to Carnegie, but when the midwits get hold of something...)
Put it this way... there's a reason I don't use many of the tactics you see so many get an absolute throbber for.
And the reason is this:
There's only so much a man can care about, so might as well care about shyt that gives you an edge. So doing the same thing everyone who's been trying to persuade anyone for the last 88 years has been doing isn't high on my list.
If you'd like to get a TRULY personalised, down-and-dirty crash course in what email timewasters you've been hoodwinked into by the absolute normans that plague your inbox...
Here's the link:
James Perkins
