The race to the bottom of the frontal lobe
Remember when the threat of the TikTok ban loomed over us all?
How about, in another fine example of "usually the most humorous outcome is the most likely", when the zoomers began flocking to Red Note? (Which, for the uninitiated, was TikTok 2.0 - Chyna edition.)
Their dopamine receptors craved the CCP algo, their lil' lib brains desperate for the morbidly bleak, holier-than-thou nihilism that allows them to feel better and smarter than others to hide the fact that they secretly feel really, really bad.
But I digress.
In short, despite believing they are "the first generation immune to propaganda", ...zoomers are propagandists' wet dream.
And as marketers, propaganda is really our bread and butter as well.
So, although the sophisticated braincrab algorithm highjacks every neuron available... the information they're receiving is what I like to call "lowest common denominator content."
E.g. if yours truly wanted to become a talking head, I'd have to dial it down to awareness level zero.
Marketing slop vids, essentially.
I once saw a great tweet: "You can make zoomers believe literally anything if you record it in vertical and have the captions show only one word at a time."
Now, I'm not bashing, but what is said in jest usually has a kernel of truth. It got me thinking about how to attract a higher class of customer...
And the easiest answer I have is to deliberately NOT cater to the masses.
Will it cost you sales?
Absolutely.
But think about it...
Who would you rather have for a customer - a handsome, strapping email enjoyer who loves to learn and thinks nothing of reading hundreds of thousands of words daily?
Or a serotonin-starved short-form goblin who'll scroll if they don't get their hit within the first few seconds?
I don't know about you, but I'm choosing the one with the least potential for headaches.
If you'd like to explore more counterintuitive ways to make your business LESS attractive... but get MORE sales?
Go here:
James Perkins
