An email about fish
Had a copywriter offer to work for me for free the other day:
“Hello James
I’m [name redacted], an upcoming copywriter who wants to gain experience
I would like to work with you for free
Would like you hear back from you”
Another wanting to “network”:
“James
I think the content you’re posting is great, man
I am a Copywriter and Twitter Ghostwriter, here to make connections and network
Again I really like the content you’re making, Keep it up”
And a third for good measure:
“Hi James,
I’ve an important offer for you.
I’ve a background in copywriting and specialized in email copywriting. I also have basic understanding of klaviyo.
I’ll be willing to work for you for free for 15 days. And if you like my work we can talk. But if you don’t like it, it’s fine we can go our separate ways.
I’ll love to show you what I can do as an email copywriter at no no cost for 15 days.
What do you think?
I’ll be happy to hear from you.
Cheers.”
An important offer indeed, and at no no cost. What a steal.
Now, there’s one thing all three of these well-intentioned but mistaken copywriters have in common.
Not a damn one of them understands their market.
I’ll explain:
Let’s say you’re a skilled fisherman.
You post content about fishing, build an audience, and try to sell them your fish - but they don’t want your fish.
You try to sell them your services as a fisherman, but they don’t want that either. You scratch your head.
“My fish are great, and I’m a great fisherman… I post about fishing, so why does none of my audience want what I sell?”
The problem isn’t your fish, and it’s not that you’re a bad fisherman. It’s just that most copywriters are like fishermen who spend months teaching people how to fish, then launch an offer saying, “I’ll fish for you!”
It flops because you’ve built an audience of fishermen, and fishermen don’t pay other fishermen to fish.
You don’t sell fish or fishing to a fisherman - you sell hooks, nets, and rods.
If you’d like a master angler to take a look at your tackle (cheeky), go here:
James Perkins
