Back to school at Hogwarts
You'll be unsurprised to learn that I, like everyone else, am under constant surveillance by the gigantic corporations that lord over us.
I woke up this morning to a notification from Big Body Bezos' former stomping ground - and it was so off-base that it reminded me of an important marketing concept.
The notification, you ask?
Now, I haven't gone so far as to install a 24/7 listening device in my house with Alexa, but nevertheless, Amazon's profile on me is probably full and complete at this point. It's a tall order to avoid buying things from them these days, so submitting yourself to their panopticon-like data harvesting practices is just part of the deal.
So tell me why, this morning, when I received a notification ready for me as I first woke up... advertising "Back to school at Hogwarts" and offering me various Harry Potter-based products. Now, I don't know about you... I grew up reading the Harry Potter books and I've seen the films... but I wouldn't exactly call myself a Harry Potter superfan. I'm more of a mudblood, to be quite honest with you. It's honestly kind of absurd that they could make such a blunder out of such a vast amount of customer data.
But it highlights a key point:
It ain't about the data, it's what you do with it.
You could have the most complete profile of your ideal customer... and yet, if you don't know how to speak to that person, you might as well be speaking Chinese in Japan.
If you'd like to make sure that you know how to translate from the data you have on your prospects, and speak to them in a way that makes them feel understood - so they can't wait to buy - here's the link:
James Perkins
