Casting pearls before swine is a fool's errand
Early on, I had a client obsessed with posting question tweets.
He'd seen some "success", and his engagement had skyrocketed. However, as you well know... engagement don't mean jack.
So when he asked me to teach him copywriting, I hesitated. Mainly because it didn't appear that he grasped the basics, but he was a nice guy, and I wanted to help.
Unfortunately, it was a mistake.
He saw things as binary, and it meant that his world and my world didn't align. If X gets results, but Y doesn't get results, do more of X. Sounds stupidly simple, right?
Wrong.
There are many reasons why "getting results" is nuanced: it depends on what "getting results" means to you. If X gets you more followers, but Y gets you more customers... do you still want to do more of X?
So my dead-simple, from-the-ground-up principles of copywriting just didn't hit the same as the dopamine from posting a question tweet and watching followers roll in. Much of the wisdom I've learned from the old masters fell on deaf ears. He wanted quick-win tactics, so the long and boring winning strategy was no good to him. But to tell someone interested in a magical, secret, instant technique that there is no such thing...
I've since learned my lesson that getting a new client some quick wins helps them stick around long enough to reap the benefits of long-term strategy.
If you're interested in standing the test of time and you're not afraid of the boring work that builds your business brick by brick, go here:
James Perkins
P.S. If you're looking for a magic bullet, there's nothing I can do to help you.
