False idols make for cruel masters
One of the most interesting phenomena I see from spending an unhealthy amount of time online on social media (aside from all the degenerate dopamine slurping) is that, at some point, we all stopped making decisions for ourselves.
Let me explain:
You see a piece of content, you begin to read/watch said piece of content... you agree with said piece of content. You might even throw said piece of content a like.
All good so far.
But then you check how many likes the content has, and it's a meagre showing. So you take your precious like back, and you move on to pastures greener & more popular. Your decision-making abilities have been cucked in that moment, for you trust the collective hive mind of the internet more than your own taste.
And it happens all the time - that's why the growth goo-roos have a trade. Large audience means respected. Many likes means true. Your brain has to make so many decisions per day that it wants to make them as efficiently as possible. Why analyse each piece of content when small number = bad, big number = good?
Well, I'll tell you why, dagnabit.
Most creators with large audiences have garbage takes that are useless for growing your business.
The utter drivel they come out with only works because everyone who follows them has outsourced their brain to the hive mind. "So-and-so has 100,000 followers, so they must be right."
Wrong.
Their content won't work for you. Their advice won't work for you. They are the textbook case of survivorship bias.
"Turn your curiosity into your niche." Wrong.
"Weekly newsletter packed with value." Wrong.
"Digital product solving your own problem." Hella wrong.
It's time to shut your ears to the nonsense.
No longer shall you blindly follow false idols like a lamb to the slaughter. For they shamelessly peddle their survivorship bias, and the brainless horde laps it up. If you want to know the truth...
What will work for you will be a unique strategy, but writing uniquely takes a long time to develop.
If you'd like to take a shortcut by receiving personalised tutelage, go here:
James Perkins
