How a larger-than-life kielbasa salesman changed my mind on low-ticket offers
I'm not gonna lie to you.
Low-ticket always seemed like a waste of time to me.
My thought process has always been that you need to convert far fewer prospects if you roll with high-ticket - and of course, this is true. For something where you have to deliver as part of fulfilment (e.g. you sell a coaching call, a live group workshop etc.), it makes sense to have your buyers pay a premium - because not only do you have to put in the effort to convert a prospect into a buyer, you also have to put in the effort to deliver what they bought. You really don't want to offer a low-ticket deliverable unless you enjoy the torture of a full calendar of back-to-back calls.
But I recently bought a low-ticket product from the number one Polish kielbasa salesman in all of the world, the great and powerful Chris Orzechowski, and it made me rethink things.
I scooped up a pack of his 24 best email templates - and at just $1 per email, you really can't get much lower-ticket than that. But that $24 payment was far easier to commit to than a $240 one, and if I'm honest, I probably wouldn't have bought it if it had been much more expensive.
It was so cheap, it was easy to justify.
But here's where it gets interesting. Chris now has the opportunity to deliver far more value than my $24 can buy. It's a hell of a lot easier to under-promise and over-deliver on a $24 product than a $240 one.
You might ask: "You mean to tell me that Chris went to the cost and effort of getting you to buy, but only gained $24?"
The truth is that he hasn't just gained $24. He has gained a buyer, which is worth far more than a subscriber, for the same reason a subscriber is worth much more than a follower. The likelihood that I will buy from Chris again is high.
Why?
Because he got me to pull my wallet out once, and that's the main reason I've changed my mind on low-ticket. The beauty of low-ticket is that after you have turned a prospect into a buyer, you know they're interested enough to be receptive to your offers... and that potentially includes your high-ticket, too.
All thanks to $1 per email template pack.
Which is why I'm selling something low-ticket for the first time - and I've taken Chris's advice to price it so low that it hurts and brings me out in a cold sweat.
For Black Friday, I'll be launching my first low-ticket product:
'$1000 sales letter for $10'.
I sold this exact sales letter to a client for $1000, but I want the chance to underpromise and overdeliver for you, too.
I want this to be such a no-brainer for you that you buy it without worrying about price. I want you to be able to take this exact sales letter template and copy and paste it forever, so you can knock out sales letters for your clients in hours rather than days or weeks, and I want you to be able to charge four figures for a single sales letter, just like I did. You can use it to sell anything - all you have to do is swap in the specific details of your client's product or service.
The sale runs from Black Friday to Cyber Monday. In the meantime, if you want to do yourself a favour and swipe Chris's best email templates at just $1 per email?
Here's my affiliate link:
https://jamesperkins--orzy.thrivecart.com/24-for-24o/
James Perkins
P.S. As usual, if you have a problem with using an affiliate link... Google is your friend.
