I want you to imagine for a second…
You wake up and open your laptop.
You've got a sales letter to write for a client who has sent over the details of the info product you'll be selling.
You think back to when you'd spend days or even weeks writing a sales page from scratch - staring at a blank screen, doubting every headline, rewriting the lead a dozen times, your brain turning to mush at the thought of writing the client's story… not to mention the bullets or how to close the dang thang - only to have the client come back to you with a 'this wasn't what I was looking for' after all that hard work.
You wonder why you overcomplicated it so much before. Why you spent so much time, energy and brainpower trying to reinvent the wheel when proven frameworks already existed.
You think back to what changed. What really made the difference.
And you remember the copy-and-paste template you got from a 'criminally underfollowed' email marketer whose direct-response secrets punched way above his audience size.
You thought his claims of working with 7-figure clients, or writing copy that helped make $100k per month while he had just 500 followers were impossible. You were sceptical when he said his copy had helped close countless 5-figure coaching clients, or that he'd written copy for the President's doctor. You thought he was crazy when he claimed to have earned $1000 for a single info-product sales letter.
But then he offered you the chance to buy a template of that very same sales letter.
A proven template. A sales letter that a client was so happy with, they parted with four figures in an instant... And he offered it to you for less than the price of some people's coffee order. Curious to see if he could put his money where his mouth was, you decided 'What the hell, it's only $10. I'll give it a shot.'
And that's when things started to click.
You realised you'd been drinking from the wrong trough. That there was an easier, faster, and more reliable way to write sales letters that clients are more than happy to pay handsomely for.
That copywriting isn't about being a creative genius... It's about using proven structures. You started noticing similarities with all the best copywriters' sales letters: the flow, the rhythm... and it all finally made sense.
That the client info changes, but the sales letter template remains the same.
You started copy-pasting this $1000 template and banging out your client sales letters in less than a day, because 90% of it was already written for you.
And all it took was $10.
Tomorrow I'll tell you the story behind why I decided to sell you something I sold for four figures so dang cheap.
In the meantime, you can rest easy in the knowledge that I will do everything in my power to get you where you're going, my most loyal subscriber.
Speaking of loyalty (or the lack of it), my first unsubscriber sale is live until the end of the week.
Fair warning: I am not offering consultations in 2026. So if you ever wanted live 1:1 help with your copy or email marketing, you have 14 days to make it happen (I ain't working when Santa comes to town), and only until the end of this week to gain from Zac's loss.
Here's the link:
James Perkins
