Joining The Direct Response Guild
Long one today, my solopreneur friend.
I was recently lucky enough to be invited to join The Direct Response Guild, run by my fellow moots, the ex-Agora senior copywriter, Thom Benny, and his business partner and protégé, The Copy Viking, Elmo Lehti.
The initiation was an Agora-style copywriting task set to separate the wheat from the chaff - a 700-word sales letter where you must sell 'the unsellable'. I was assigned the task of selling a phone book, which, of course, is almost entirely redundant in the year of our Lord two thousand and twenty-five.
So without further ado, here is my initiation submission, for your reading pleasure:
HOW TO OWN YOUR TOWN FOR $9.99
The forgotten "business-in-a-book" behind every blue-collar empire in the 1980s
Dear friend,
If you're a contractor with a phone, the stomach to call strangers, and exactly $9.99 in your pocket, then this might just be the most important thing you read today.
While everyone else is spending thousands on Facebook ads that don't convert, there's a forgotten tool sitting in your grandpa's attic that once built business fortunes.
The phone book.
This is a book filled with money. Every homeowner in your town is listed here, yet nobody's calling them anymore… which means when you do, you're the only voice they're hearing.
Joe Girard - recognised by Guinness World Records as the world's greatest salesman - sold 13,001 cars using just a telephone and a phone book. Companies like Groupon, Yelp, and Seamless built billion-dollar businesses through the phone. The method works. It always has.
"Who the heck is this guy, and why should I listen to him about phone books?"
My name is James Perkins. I'm a marketer who's helped businesses scale past $100,000 per month. I study what marketing actually works - old school and new.
And I've realised something nobody is paying attention to anymore:
Homeowners with landlines.
These people skew older. They've got money, they own their homes, and they need what you sell.
Here's what's waiting for you inside the phone book:
Thousands of homeowners with verified landline numbers
Names and addresses of people who own property and need your services
Older homeowners with money who actually pick up the phone
A lead source nobody else is using
Everyone's online now. Which means the phone is an untapped market once again.
You're tired of Facebook ads that don't convert. Meanwhile, these homeowners are sitting there with a landline, waiting for someone brave enough to call about their leaky roof or broken air-con. No more hoping for someone to click on your ads, reply to your emails, or find your website. You just pick up the phone and speak to people immediately. It's simple.
This phone book is for you if:
You're tired of Facebook ads that cost more than they make
You'd rather talk to real people than chase algorithms
You're skilled at what you do, but online marketing makes your head spin
You want customers today, not "maybe in 90 days if the SEO works"
Why is it only $9.99?
Look, I need to be honest with you. Phone books used to be free - they'd just show up on your doorstep. But unless you've got a time machine to travel back to the 1980s, you can't exactly head down to the store and grab one anymore. You can, however, get one from me - ready to use.
It's priced so low because I want this to be the easiest choice you make today. One new client pays for this book hundreds of times over.
Is there a guarantee?
Of course! Call leads from the phone book for 30 days, and if you don't make at least 10X your money back, I demand you ask for a refund. No questions asked.
Frequently asked questions
Q: Will this work for my type of business?
A: If you're a local service business (plumber, roofer, HVAC, etc.), yes. The phone book is filled with homeowners who need what you sell.
Q: What if I hate cold calling?
A: Fair, but this is more lukewarm calling. If these people didn't want to be contacted, they wouldn't be in the phone book.
What happens next
Click the link below. You'll get the phone book in 2-4 business days.
However, a word of warning: I won't be able to sell these things forever - they aren't printed anymore. Once I run out of stock, they're gone. And when they're sold out and you missed your chance to buy thousands of leads for less than $10, you're going to kick yourself.
Keep it on your desk. Use it until you retire. Retire quicker by using what's inside. You're one click away from turning your phone into a cash register.
Click here to get your phone book for $9.99:
https://jamesperkins.co/phonebook
James Perkins
Want to join me, try your hand at 'selling the unsellable', and connect with the DR savages that haunt the hallowed halls of The Guild?
Go here:
https://www.skool.com/direct-response-guild
P.S. Fair warning: I receive a kickback every quarter you're a member if you join via the link above. If this is something that bothers you, simply Google it instead.
