Never let a tragedy get in the way of making an offer
Want to see my favourite ever Dwayne 'The Rock' Johnson tweet?
"Rest in peace to Her Majesty the Queen, Elizabeth II. A great woman who sat on the throne as long as anyone in British history.
Sad she will never get to see #BlackAdam
IN THEATERS OCT 21st"
Now The Rock certainly ain't no role model of mine, and nor (in my not so humble opinion) should he be yours...
But I'll give credit where credit is due. That boy knows how to hustle.
I want you to look at yourself in the mirror and explain to yourself why The Rock, a washed-up wrestler turned D-tier actor, is making more offers than you.
Does the link between his story and his pitch need some work?
That's an understatement.
Sure, he's no Daniel Day-Lewis. And his most recent film bombed. But he's in the arena. He's stepping up to the plate, and he's swinging.
Today's tip is to make more offers.
Because your customers can't buy if you don't sell, and here's the secret... they want to buy. It's your job to find out how to make them feel like buying is worth it.
Your job is made harder by every snake oil scammer who has burned them before. The internet is still the Wild West in many respects... but that's all the more reason to knuckle up and make sure they buy from you. Every offer you don't make is a disservice to your audience, because they will buy from someone, and you can't control the quality of the product they buy from elsewhere.
But you can control this if they buy from you.
So make more offers, dangnabit. Your audience is depending on you.
If you'd like to make more offers, but your current offer needs some TLC?
Go here:
James Perkins
