Savage beasts brutally ravage your... letterbox?
In a time when the decaying powers that be want you to obtain sworn affidavits and video evidence of you obtaining consent before attempting such acts of misorrrgyny as glancing at a pretty lady...
There's a last bastion of those who do not give a single toss if you want it or not.
Direct mail advertising.
There are still Neanderthals that walk among us, where even signs on your letterbox begging not to be bothered are brushed off, as the direct mail chad stuffs ream after ream of thick, stiff, glossy booklets of what appears to the untrained eye to be the most uninspired advertising known to man through your door.
As a crotchety hermit with a hatred of being bothered that defies my years, I've written before about how I believe that it should be legal to fight door-to-door salesmen - and honestly, my beliefs extend to the paperboy too.
But since delving into the world of marketing myself, perhaps my views have softened over time. There are many lessons to be learned from the kings of direct mail yore, whether or not you have a paper boy do your bidding by defiling your neighbour's boxes.
The best part is, these principles are the same for mailing your email list.
And with your list consenting to contact, the chance of you burning goodwill on the very first email is much lower than sending unsolicited direct mail through someone's door.
If you'd like to apply some fiendishly wicked direct mail principles to your emails that always ask for forgiveness rather than permission, go here:
James Perkins
