The bullet wave (and break)

I don't know if you already know this…

But your bullets are the most important part of your sales letter.

If you learn to write great bullets, or as they used to be called (and perhaps more appropriately described as) fascinations…

You'll go far, my friend.

The reason is that everything in a sales letter is essentially just bullets strung together anyway, so if you nail how to tickle the back of someone's brainstem with a bullet… you name it, it's improving.

In '$1000 sales letter for $10', the sales letter employs a persuasion technique known as the bullet wave - a way to signal to the reader that the product has so much value jam-packed inside, it would be foolish not to buy.

But the bullet wave is a powerful tool. It can easily have the reader become overwhelmed and switch off if not properly structured, which is why the template also uses bullet wave breaks to maximise the chance that the reader continues reading, allowing each fascination bullet to have a chance at being the one that makes them think: 'I gotta find out what that means… I'm buying.'

'$1000 sales letter for $10' is closing tomorrow night at 10 pm GMT.

Here's the link:

​https://jamesperkins.thrivecart.com/1000-sales-letter-for-10/​

James Perkins