The Direct Response Guild curriculum
No nonsense.
If you're on the fence about joining The Direct Response Guild, here's a sneak peek at the curriculum hand-curated by ex-Agora copywriter Thom Benny (whose first major launch promo for Agora printed $2.7 million net in just two weeks), designed to get you where you're going:
Selling the unsellable (The vital copy test used by the best.)
The C.U.B. Check (The fastest way to make your copy better.)
Salesmanship in Print (A.I. apocalypse or not - these are the eight core direct response salesmanship first principles that have been driving commerce for thousands of years.)
How to get clients you don't hate (Proven offer creation and outreach blueprint for connecting with your ideal clients.)
Outreach - The 'Hole-In-Two' Strategy (Elmo's proven video outreach strategy, structure and script.)
The $2B 'Secret': Copyboarding (How to gather, organise and assemble ideas using the Agora copyboarding method to write 5X faster.)
Headline skeleton key (How to write headlines plus 20 classic headline swipes.)
Persuasion ballistics (How to write great direct response bullets.)
The four-point sales page (The four fundamentals every sales page needs.)
The 1-Person Advertorial Agency (A potent direct response plus A.I. hybrid business in a box.)
The $1M-A-Year Royalties Machine (Andrew Gould breaks down how to earn seven figures a year through royalty deals.)
Financial Copy Insiders (Inside MarketWise's elite Financial Copy University programme.)
Financial sales page copy chief session (Sales page copy critique and strategy.)
Email copywriting masterclass w/ John Bejakovic (Deep dive into writing simple money emails with granular breakdowns.)
Six figures in five minutes (sort of) (How five minutes on a Sydney stage landed Elmo's business its biggest client.)
Frictionless Freelancing w/ Paul French (Workshop on becoming a frictionless freelancer without calls or admin.)
$100K Contact List Sprint (Create abundance by having more opportunities than capacity.)
Since joining, I looked through my old emails from Thom and discovered my membership dues could have been cheaper if I'd not dilly-dallied and joined last quarter. I'm kicking myself.
If you're serious about levelling up your DR copy and your entrepreneurship, here's the link:
https://www.skool.com/direct-response-guild
James Perkins
P.S. Full disclaimer: If you join using the link above, I get a kickback every quarter you're a guild member. If this bothers you, you can simply not use this link. Google is your friend.
