Direct response is how you get people to buy
Until you master direct response, you're doomed to peddle content, a Sisyphean slave to the algorithm.
Them's the brakes, pal.
In my endless quest to master this most lucrative of skills, I recently joined The DR Guild, where as an initiation exercise, I was asked to write a 700-word sales page 'selling the unsellable' to showcase where my copy is currently at.
(You can read my first draft attempt here.)
After receiving feedback from the Guild, here's the second draft... which I'm sure you'll agree is a dayumn sight stronger than the first:
HOW TO OWN YOUR TOWN FOR $9.99
The forgotten "book filled with money" behind every blue-collar empire in the 80s
Dear friend,
If you're a local home services contractor with a phone, the stomach to call strangers, and exactly $9.99 in your pocket... then this might just be the most important thing you read today.
While everyone else is spending thousands on Facebook ads that don't convert, there's a forgotten tool used to contact the richest demographic that no ads, SEO, or other internet marketing can reach.
The phone book.
Every homeowner in your town is listed here, yet nobody's calling them to fix their homes anymore. Which means when you do… Your town is yours to own.
Joe Girard - recognised by Guinness World Records as the world's greatest salesman - sold 13,001 cars using just a telephone and a phone book. Companies like Groupon, Yelp, and Seamless built billion-dollar businesses through the phone. This method has always worked.
"Who the heck is this guy, and why should I listen to him about phone books?"
My name is James Perkins. I'm a marketer who's helped businesses scale past $100,000 per month. I study what marketing actually works - old school and new.
And I've realised something nobody is paying attention to anymore:
Homeowners with landlines.
These folks skew older, they still need their homes fixed, but everything is on the internet nowadays… which means the phone is an untapped market once again.
Here's what's waiting for you inside the phone book:
Thousands of verified landline numbers in your town
Names and addresses of property owners who need your services
The wealthiest homeowners - who can't be reached any other way
A lead source your competitors have abandoned
These homeowners are sitting there with a landline and cash. They're not going to click on your ads, reply to your emails, or find your website. But pick up the phone? You can speak to them immediately.
This phone book is for you if:
You're tired of competing with every other contractor online, whilst wealthy homeowners sit unreachable
You want to build a dominant local business, not scrape by on overpriced leads
You'd rather reach the homeowners with money than waste time on leads who can't afford you
You're ready to reach the customers your competition doesn't know exist
Why is it only $9.99?
Look, I need to be honest with you. Phone books used to be free - but unless you've got a time machine, you can't exactly head down to the store and grab one anymore. You can, however, get one from me - ready to use.
It's priced so low because I want this to be the easiest choice you make today. One new client pays for this book hundreds of times over.
Is there a guarantee?
Of course! Call leads from the phone book for 30 days, and if you don't make at least 10X your money back, I demand you ask for a refund. No questions asked.
FAQs
Q: Will this work for my business?
A: If you're a local service business (plumber, roofer, HVAC, etc.), yes. The phone book is filled with homeowners who need what you sell.
Q: What if I hate cold calling?
A: This demographic uses the phone for everything - if they didn't want to be contacted, they wouldn't be in the phone book.
Q: Are the numbers still in use, or am I just buying an outdated phonebook?
A: I've personally checked every number and crossed out the few no longer in use.
What happens next
Click the link below. You'll get the phone book in 2-4 business days.
However, a word of warning: I won't be able to sell these things forever - they aren't printed anymore. Once I run out of stock, they're gone. And when they're sold out and you missed your chance to buy thousands of leads for less than $10, you're going to kick yourself.
Keep it on your desk. Use it until you retire. Retire quicker by using what's inside. You're one click away from turning your phone into a cash register.
Click here to get your phone book for $9.99:
https://jamesperkins.co/phonebook
James Perkins
I've been shamelessly shilling memberships to The Direct Response Guild.
Why, you ask?
Because I paid with my own hard-earned moolah to join, and I think you should too if you're serious about your business as a copywriter and email marketer.
No sales pitch. Thom and Elmo are legit operators, and I trust them enough to vouch for them.
Want to join?
Here's the link:
https://www.skool.com/direct-response-guild
James Perkins
P.S. Fair warning: I receive a kickback every quarter you're a member if you join via the link above. If this is something that bothers you, simply Google it instead.
