When to burn the boats
If you're anything like me, you probably have a lot on your plate, people depending on you, and you can't just throw caution to the wind and do whatever the hell you want, consequences be damned.
It's the cost of having something to lose that forces you to measure your decisions, analyse the risk-reward ratios, yada-yada-yada.
But I want you to think for a second.
If you're currently having any level of business success while still holding down a 9-5...
Imagine how things might be if you went all in.
And consider for a second how much bandwidth you lose by having to live a double life. One where you have to keep your true path hidden, fake your cookie-cutter 9-5 disguise, and say all the right things to avoid detection while you're building your biz until you can finally leave.
But when is that point exactly?
Will you ever be ready?
If, conservatively, we say after all the shyt you have to do in your life, you have MAYBE 20 hours a week max to put into your biz... Imagine if you doubled it and had 40? Would your progress double?
I'd argue it would more than double, simply because you no longer have to expend the mental energy of living a double life and splitting your focus between two jobs.
Do you honestly think that if you went all in, you couldn't find a way to pay your bills before your savings ran out? Do you even make that much from your 9-5 in the first place?
Most people are one or two good clients away from matching or exceeding their 9-5 salary. All your dreams are on the other side of landing a coupla clients and doing a good enough job that you keep working with them.
Now, I'm not here to tell you how to make that happen tactically. But I am here to tell you that getting clients is mostly about two things:
Getting good
Then getting seen
In that order.
Because once you get good enough that you know you can truly help a client... you know you can make them more cash, free up more time, help them work a little less hard, solve a painful problem...
You're in an exclusive club, despite what the loud voices on your timeline might bark. Talented people are always in short supply and therefore always in demand.
Now, if you're going to burn the boats and go all in, you need to focus on the things that actually move the needle.
I'm here to tell you today that having well-written emails in a well-oiled email system is the closest thing you can get to hiring a team of employees - for free. Not optimising your email marketing is leaving money on the table, plain and simple.
If this applies to you and you want to start printing?
Email me with the phrase 'PRIVATE CLIENT', and I'll be in touch with how I can help.
James Perkins
P.S. If you ain't got your email list in a spot to benefit from the above, refer someone who does (that I end up working with) and I'll pay you for your efforts.
