"Email is extremely saturated right now."

Quick one for you on the day of rest, especially after all the recent excitement of the Black Friday bonanza.

Hope you're feeling festive, my loyal subscriber. Saw this tweet from Pat Walls yesterday:

From an 8 figure revenue founder I chatted with today: "Email is extremely saturated right now. Our huge focus now is SMS." Not an exact quote but very interesting.

And so the shiny-object magpies begin their migration to 'greener pastures'.

Now I'm not knocking SMS - I'm sure if utilised correctly, it's a powerful tool. As is any channel.

Email isn't extremely saturated if you write great emails that people can't wait to read and offer them products or services they're interested in. If you are speaking someone's language and saying things they want to hear... they could be getting a million emails a day and they'll still read yours. Becoming an inbox hero in a time when email is 'extremely saturated' might sound difficult.

But honestly, it's simpler than ever if you know what you're doing.

If you respect the power of your email list, knowing that nothing, no matter what shiny object is being bleated about, beats email for ROI, but you know yours could do with some guidance from an email shaman...

Email me with the phrase 'PRIVATE CLIENT', and I'll be in touch with how we can juice up your email systems until every send makes the cash register sing.

James Perkins

P.S. Don't have your own list yet? Put me in touch with someone (who has an established list) that I end up working with, and I'll pay you for your efforts.