White collar Elon jail
So, in case you live under a rock…
My social media platform of choice is Twitter (AKA X for any normans that may have snuck onto this list.)
I have my fair share of gripes about the platform, but as a writer, its mainly text-based format lends itself to building an audience there (mainly because with every post you write, you get to show off your skills, be entertaining, etc.)
The other reason I'm building my audience on there is that the folks at my 9-5 don't tend to stray too far past LinkedIn and Love Island, meaning my fringe views haven't landed me in hot water with HR… yet. I expect that when I go all in on the biz full-time, I will expand my territory and invade other platforms. For now, though, I'm throwing in my lot with Elon, for better or worse, because getting banned for not having guberment-approved opinions seems like a drag.
The old bird app had even seemed to have turned a corner… Until the other day, when I was rudely reminded that no matter the platform, you're at the mercy of big tech when you try to play in their sandbox.
As I'm building my audience on there, I pay for Premium. In fact, I pay for Premium+. Blue checkmark or no blue checkmark… I'm spending a bunch of time on there, so I'm making it as comfortable as possible. No ads, my comments supposedly having a bit of extra pep in their step… the whole nine. I pay for the Big Kahuna package, and I pay for it annually. So when I saw an ad in my feed, I was taken aback. And I was downright shocked when I tapped to check my analytics, only to be presented with the option to purchase Premium AGAIN to access said feature.
I'm sorry, Grokky, but I paid for a year two months ago… so unless I'm currently in a hyperbaric time chamber or that wave planet from Interstellar… Something's gone awry.
A stark reminder that all roads lead to Rome…
And that Rome is your email list.
You'll never hear a single soul say they regret building theirs. In fact, I'll tell you the opposite. I wish I'd started building mine sooner.
If you're slanging emails but they just aren't getting the results you were hoping for?
Then a 60-minute email crash course might be the best biz investment you make this year.
Here's the link:
James Perkins
