Why don't you have friends in high places?
Believe it or not, but sometimes I am somewhat social.
(Despite branding myself as an old before my time, crotchety, cantankerous hermit of a man.)
Now I am as antisocial as they come these days, quite content to spend my days walking through the green and pleasant land of my birth, reading great books, and writing emails from the depths of my fortress of solitude. However, I do have a lady. And my lady has a few lifelong friends who invite us to things from time to time. Which means, despite my protesting, we do indeed have "couple friends."
Because of this, perhaps through some stroke of divine intervention, I've ended up becoming pals with another writer - the great and powerful Lewis Nunn, who, if you aren't aware, is a Senior Travel Editor at Forbes and a descendant of the world-famous English novelist Thomas Hardy.
Highfalutin, some may say.
And if "Senior Travel Editor" means nothing to you, it means Forbes sends him (and sometimes his chums) all over the shop, having him review various luxury boomer bait destinations. Which is how I recently ended up spending a long weekend in a Georgian mansion in the ancient English city of Bath.
Now, aside from shoehorning this brag into an email to show off that my girl's signature margarita made it into Forbes...
I also brag to highlight the importance of something that many solopreneurs forget.
Solo doesn't mean alone - in fact, you should be figuring out how to use your copy and your emails to market yourself to your peers just as much as your customers or clients. If you're a billy-no-mates, you're doing this whole biz game wrong.
Now I'm not saying you need to dust off your playground tactics and try to sit with the cool kids at lunch...
But I am saying that if your writing isn't attracting high-quality compadres in the space... your writing isn't high-quality enough.
Want to change that?
Here's the link:
James Perkins
