A word of warning on pricing
As you may very well know, I'm a bit of a crude reductionist.
My business is bare bones, and by design. It's a one-man band - I don't have the time or the patience to deal with frills of any kind. Meat and potatoes are all I want. The thought of hiring gives me PTSD from my recruitment days.
The other thing that keeps me up at night?
The thought of spending most of my days on client calls.
"But James," you say. "What's that got to do with me?"
Well... The answer is pricing.
Here's the deal:
Pricing is one of the least considered levers in your business.
You spend all this time sharpening your skills, creating your products, honing your client offer...
And then you slap an arbitrary price tag on it, often for all the wrong reasons.
No, dividing your dream annual income goal down to what you think you can sell a month is not a good pricing strategy.
Neither is trying to guess what your ideal customer can afford.
Because if done correctly, you can use pricing to elevate your brand, you can use it as a secretary, and you can use it to cultivate the type of buyer you want and how rabidly you want them to buy from you.
So, if you want to peel back the curtain to reveal how manipulating your price tags can potentially transform your business...
Go here:
James Perkins
