Don Domingo's guide to becoming a PREDATOR
...A marketing predator, that is.
What's that old saying? It's better to be a warrior in a garden than a gardener in a war?
Well... most of your timeline is full of gardeners. And that's ok, because they enjoy larping as business owners and have no real plan to actually leave the safety of the employee nest. Now, there are some warriors. That's the thing... a warrior can look like a gardener when they're in a garden. But a gardener can't look like a warrior when they're in a war.
I don't want you, my loyal subscriber, to get caught short when it really matters. And trust me, it matters.
So, without further ado, here is Donny Domingo's stupidly simple 3-step guide to ascending the marketing food chain:
Numero uno.
Many of you have the first part of marketing down pat. Becoming a familiar, trusted friend is the goal - because if a friend tells you that if you need X, you should buy Y... you're much more receptive than if a stranger tries it.
The second part is a little harder.
This part requires you to lure in your customer. You're still building trust, but you're also teasing the idea that you can let your customer in on a secret that will change their life... one that they'll never find on their own and can't be found anywhere else.
The third part is the easiest... but it's also what most struggle with.
When the time is right... You have to be comfortable acting upon your predatory lust for your customer's wallet.
If you don't want to take other people's money and stuff it into your pockets hand over fist, then go pick up pickleball or something, I don't know what to tell you. At the end of the day, you're a business. So you have to be willing to act like one. You ain't a charity. Hormozi's biz model of giving everything a coach would sell away for free only works because he's not a coach - he's building trust at the ground level with rising biz owners to be able to invest his way to a Billi, Munger-styley.
If it helps... most people will stubbornly act AGAINST their own best interest, even if they know you can help them... simply because they're comfortable in their old self-destructive patterns. Better the devil you know, my ass.
Getting over the mental hurdle that selling is slimy, underhanded and beneath you has got to go, Joe. Luckily, there are many ways to skin a cat - and many ways you can approach selling in your copy or emails.
If you'd like help nailing down what style of marketing predator suits you best, here's the link:
James Perkins
