If you're so good, why are the Lambo-boyz beating you?
If you're reading this, you've become interested in copywriting and email for the right reasons.
You have a product or service you're proud of, that you know works and helps people, and you're good at what you do. But along the way, you realised... that just ain't enough. People worse than you, with products and services that don't hold a candle to yours... Well, they keep gloating about how high their sales have been soaring while yours are still in pre-flight checks.
"These amateurs", you think... "do they have no shame?" They boast and brag about how much money they make, post gormless content, and perhaps even pose in front of rented sports cars to add real insult to injury. "How can anyone fall for this shyt?" You wonder.
Well, I hate to tell you this, Skippy... But their marketing is better than yours right now.
Hurts, don't it?
I'll always tell you the truth. Your old pal Jimmy would never lie to yer. And the simple truth is that flashy, boastful marketing focused on money and success is attractive to their audience and customers. Now, are they the type of customer I would want?
Hellnaw.
But as marketers, they've figured out what works, and they're ruthlessly executing on it.
Now, like me, you might be aiming for a higher class of customer. Whilst noble of ya, and beneficial for a myriad of reasons I won't get into today... a more sophisticated customer has more sophisticated taste... and defences. Much of what you see on your timeline doesn't work on anyone, and the rest wouldn't work on you... So why would you expect it to work on your ideal customers?
If you'd like to know more about how to market successfully beyond what works on broccoli-haired, vape-addicted zoomers with access to daddy's credit card...
Go here:
James Perkins
