I got scammed by an e-com juggernaut?!
So, I recently ordered a MacBook for my lady on Amazon.
When the MacBook arrived, our regular driver knocked on the door, handed over the completely sealed package, took his confirmation photo, and went on his merry way.
I took it inside and handed it to my girl: “Hey, surprise!” She opened it, but the surprise was all mine.
Two packs of printer paper. Fuuuurk.
At first, I was confused about how I could have been scammed. The delivery wasn’t left somewhere, it was handed to me by our regular driver, completely sealed. I quickly realised the swap must have happened at the warehouse, with someone working there skimming a little cream off the top of Big Body Bezos’ lemonade stand, taking advantage of their access to high-value items.
Interestingly, a week later, I ordered a rare, expensive book on copywriting.
This time, the package arrived without issue.
An important reminder of the perception of value.
The MacBook was perceived as valuable - enough even for the warehouse worker to risk their job to steal it.
But no one thought to steal the copywriting book, even though the knowledge it contained has since paid for that MacBook many times over and will continue to make me money for the rest of my life.
If people perceive what you offer as valuable, they’ll not only buy it - they’ll go out of their way to get it, even steal it if they can.
Get it wrong, and you might not even be able to give your offer away for free.
Want to make sure your audience is willing to steal to get a hold of your offer?
Go here:
James Perkins
