Marketing lesson from… Matty Matheson?
My lady loves to cook, so we were watching a recent Matty Matheson video on YouTube so she could show me a recipe she wanted to try…
When something caught my attention.
I'm talking about a marketing plug he does in the middle of a video for his book about soups, salads, and sandwiches, where he literally says:
"Buy my f*cking book."
Very in-your-face, brutally honest, and straight to the point.
There are no tricks, tactics, or sophisticated methods to get you to buy this product. It's just him telling you to buy something.
The reason it works (and why the 50-second unskippable mid-roll ad for Google Gemini that interrupted immediately after is so annoying) is that Matty's approach respects his audience.
Because it's RELEVANT.
We're already watching him. We're bought in, interested, and invested. We'll likely care about the book because we've chosen to watch the video. There are no tricks or tactics, just "Here's a thing I made. If you're interested - which you probably are if you're watching this video - buy my f*cking book."
The opposite happens with these goo-roo marketing morons.
They use every trick and tactic in the book, and people nowadays are on high alert, waiting for the other shoe to drop. You can benefit from simply inverting what these bozos are doing by being honest and upfront with your audience. Many creators try to segue their offer into their content, but they're so ashamed to be selling something that you immediately know when they've shifted from what you're actually interested in.
What makes it worse is that instead of respecting you, they've tried to lull you into their story, making their whole piece of content feel insincere.
In the Matheson video, he made a sandwich from the book, finished the whole farking thing, and then said, "Oh, also, buy my f*cking book." That's way more appealing than trying to trick your audience into a sale. Respect your audience's intelligence, respect their time, and make sure that whatever you're selling is relevant. Otherwise, you'll lose them for good.
Want your emails to go down better than even the most sumptuous of soups, salads, or sandwiches?
Go here:
James Perkins
