Dear Zac (my first ever unsubscriber)
You unsubscribed just as things were about to level up
'Selling the unsellable' with the ex-Agora copy demon
Valuable enough that I debated whether or not to share this
One quote from the Martian Overlord changes email marketer’s trajectory
I used to never stress about slow progress
Never let a tragedy get in the way of making an offer
Want to see my favourite ever Dwayne 'The Rock' Johnson tweet?
There's no such thing as dress rehearsals
I treated them as if they could make or break my business… because they could
Back to school at Hogwarts
You'll be unsurprised to learn that I am under constant surveillance
"Svet Schwartznegger" would never polish the silverware on the Titanic
What, to the untrained eye, appears to be conflicting copywriting advice
A concept I’m calling “marketing hypernormalisation”
My passing interest in the Soviet Union and its methods
