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You're working too hard and it's damaging your biz
James Perkins 18/10/2025 James Perkins 18/10/2025

You're working too hard and it's damaging your biz

Hot take

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Know something they don't
James Perkins 17/10/2025 James Perkins 17/10/2025

Know something they don't

The cold, hard truth

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Make 'em eat their vegetables
James Perkins 16/10/2025 James Perkins 16/10/2025

Make 'em eat their vegetables

Never negotiate with terrorists

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The 'sell or be sold' storytelling saga
James Perkins 15/10/2025 James Perkins 15/10/2025

The 'sell or be sold' storytelling saga

I hate to tell you this, but you're falling behind

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List building advice from the CCP?
James Perkins 14/10/2025 James Perkins 14/10/2025

List building advice from the CCP?

International espionage-grade email collection practices

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Don't run your biz the way everyone else tries
James Perkins 13/10/2025 James Perkins 13/10/2025

Don't run your biz the way everyone else tries

Counterintuitive core tenets of my business philosophy

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A word of warning on pricing
James Perkins 12/10/2025 James Perkins 12/10/2025

A word of warning on pricing

One of the least considered levers in your business

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The race to the bottom of the frontal lobe
James Perkins 11/10/2025 James Perkins 11/10/2025

The race to the bottom of the frontal lobe

I'm choosing the one with the least potential for headaches

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69 years since his death, and people are still copying him
James Perkins 09/10/2025 James Perkins 09/10/2025

69 years since his death, and people are still copying him

There's a reason I don't use many of the tactics you see

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Roy Cohn's secret 4th rule of winning
James Perkins 08/10/2025 James Perkins 08/10/2025

Roy Cohn's secret 4th rule of winning

This one can be deployed with great effect by those of us with a marketing disposition

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Savage beasts brutally ravage your... letterbox?
James Perkins 07/10/2025 James Perkins 07/10/2025

Savage beasts brutally ravage your... letterbox?

There are many lessons to be learned

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Monkey say, but monkey no do
James Perkins 06/10/2025 James Perkins 06/10/2025

Monkey say, but monkey no do

Get your greedy mitts on these methods

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Casting pearls before swine is a fool's errand
James Perkins 05/10/2025 James Perkins 05/10/2025

Casting pearls before swine is a fool's errand

Unfortunately, it was a mistake

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A lot of us simply need to get more famous
James Perkins 04/10/2025 James Perkins 04/10/2025

A lot of us simply need to get more famous

You know what I don't see?

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You're still writing like a robot
James Perkins 03/10/2025 James Perkins 03/10/2025

You're still writing like a robot

You're in for a bad day at the delivery office

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Marketing lesson from… Matty Matheson?
James Perkins 02/10/2025 James Perkins 02/10/2025

Marketing lesson from… Matty Matheson?

Something caught my attention

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I got scammed by an e-com juggernaut?!
James Perkins 01/10/2025 James Perkins 01/10/2025

I got scammed by an e-com juggernaut?!

An important reminder of the perception of value

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God complex emails that pass the Turing test
James Perkins 30/09/2025 James Perkins 30/09/2025

God complex emails that pass the Turing test

I watched Westworld recently

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I've been thinking a lot about tradition lately
James Perkins 29/09/2025 James Perkins 29/09/2025

I've been thinking a lot about tradition lately

"What can be, unburdened by what has been"

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Never let them see you bleed
James Perkins 28/09/2025 James Perkins 28/09/2025

Never let them see you bleed

Why the conventional wisdom is wrong

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